Most writers can’t market. That used to be very important and it was probably the main reason many adept and passionate writers were unable to pursue careers as writers.
Today it is crucial. In fact, a writer who can market his or her own work today has unprecedented opportunities. But a writer who cannot or refuses [...]
I am at my most popular when I go to Internet marketing meetings or conferences and let it drop that I’m a writer. The eyes of site owners get that shiny hopeful look as they inquire whether or not I’d like to write their next book on male pattern baldness or how to live on [...]
OPT stands for “other people’s traffic.” One way to get traffic is to use other people’s traffic. So how do you do that?
First, you have to know what traffic you want. If I have a pitiful website and a mailing list of 22 people, you don’t want my traffic. You want to find leading websites [...]
I was recently part of a protracted and painful online discussion on a writers’ board on the topic of online writing. To be more specific, the writers were addressing the question as to whether or not online activity was good or bad for writing.
The subject of pay for online writing was discussed only briefly and [...]
You build a website and then … fizzle. Nothing happens. The fact is what you built is a little tiny island in the great big sea called the Internet. The only way people can get to your island–or even find out that it exists–if if you (a) take them there (that’s advertising, covered earlier) or [...]
One tried and true way to get traffic to your site is advertising. Ask any web denizen about advertising and they talk PPC (covered last session). But there are lots of other ways to advertise.
You can advertise your site in print. For instance, if you run a landscaping business you can build a site and [...]
If you are an American or think like an American, you are probably going to have a hard time thinking about traffic the right way. The reason is that Americans are always looking for the “next big thing” or the “silver bullet” or the “one secret” behind things. Americans don’t diet–they cut carbs (identifying carbohydrates [...]
The short answer is yes. Of course you can. Amazon does it everyday. So does Zappos. Google makes billions.
But the operative word in that sentence is “you.” Can people like you (and me) make money online? Even if you’re not the world’s next great entrepreneur, is there a way for a writer to make money [...]
I recently priced a pair of fuzzy dice like the ones in the picture. I’m not normally the sort of person who goes in for decorating my car, but I was killing time in the Las Vegas Airport. For those of you who have never been to the Las Vegas Airport, it’s a lot like [...]
I’m in the process of gearing up for an information product launch. Info products, as they’re called, are big news on the web and, as a writer, you can create your own info products and sell them. This essentially means that as writers we can now circumvent the publisher and sell directly to the public.
It’s [...]
Although it is just a tiny section of the ceiling of the Sistene Chapel in the Vatican, the hand of God reaching down to touch the hand of Adam is one of greatest works of art in history. It was painted by Michelangelos Buonarotti, better known as Michelangelo, a Renaissance artist who hung out with [...]
I have a general policy to not in any way ever try to calculate, add up, estimate, or project how much money I’ve spent or will spend on my education. Right now, I’m learning all I can about Internet marketing, and it isn’t cheap. I previously wanted to learn about writing, and that wasnt cheap. [...]
I think the reason that some people do well financially on the internet while other people do not (and some people don’t even choose to play) is the paradigm. The Internet is different from anything that has ever happened before. Some people can wrap their mind around it, others cannot.
The first time I really “got” [...]
It’s time again for a new website. I wanted to share with you what I’m doing in case it works.
Not everything works.
Online work takes lots of experimentation. If you’re the kind of person who wants every minute of your labor to produce guaranteed paychecks, you need to get a job at the local factory. Entrepreneurs [...]
Writers have a natural edge when it comes to blogging. That’s because we can write.
A lot of people who have blogs, even very successful blogs, are less than great writers. Sometimes it’s hard to follow what they’re saying.
So why do so few writers blog? I think part of it is tradition. Writing is not [...]
The whole business model for writing changed twice in the course of history. The first time was when Johannes Gutenberg invented the movable type printing press. What he did for writers was transition the profession from scribes who worked specifically and exclusively for one person, sort of like glorified secretaries, into a world where writing [...]
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