You build a website and then … fizzle. Nothing happens. The fact is what you built is a little tiny island in the great big sea called the Internet. The only way people can get to your island–or even find out that it exists–if if you (a) take them there (that’s advertising, covered earlier) or [...]
I’m not talking about how to avoid rude, crude, lewd, or unfair comments by people on the Internet. For some reason, the Internet brings out extreme qualities in people and people who are naturally rude and contentious in real life can get pretty obnoxious online. That’s not what I’m talking about today (although it’s a [...]
Here is a guy who looks like he’s got his keywords straight. Now he has to use them the right way to get the right results.
One way to use keywords is in building the website. Websites with URLs that use keywords do better in search engines than those that don’t. For instance, if your keyword [...]
How on earth can you do real research to see how your potential customer will ask for your website? You can. It involves data.
Remember, you have a “target” website visitor in mind and you want that target to do something when he or she arrives at the website (be impressed, order your free report, get [...]
It’s near to Memorial Day weekend, which in Texas is generally celebrated by barbecues, parties, and fleeting encounters with people who look like this guy.
However, people like me tend to work through at least a portion of the holidays in order to (a) avoid holiday belching and (b) get more stuff done.
I want to share [...]
Writer’s block can be cured, but you have to be willing to do what I tell you. If you can commit to this, then here goes.
Inside your head lives a horrible talking creature called “The Inner English Teacher.” She may look a lot like an actual English teacher you had in school or she may [...]
When it comes to writing non-fiction, that is, articles, how-to books, reports, business writing, copywriting, and so on, most non-writers labor under the mistaken notion that they know a little about “how it’s done” and can guide and direct writers. The result is that they often fail to deliver the suggestions writers actually need (such [...]
Okay, this is one of my medical writing beefs. When you write in the medical world, people are never people. They’re patients.
Well, that’s fine if you’re writing to doctors or nurses or hospital administrators, because that’s how they talk about the people who use their services. They’re patients.
But I have long maintained that people do [...]
Despite economic downturns everywhere you look, the sale of romance novels is booming. Not that it ever was in the doldrums. Romance novels have always been a publishing mainstay. In fact, if you’re an aspiring novelist, romance novels are one of the few publication industries that still openly (and genuinely) solicit work by unknowns.
Why are [...]
Well, for once there is a controversy and I don’t have an opinion. Generally I have opinions even where there is no controversy, so this kind of sets me back.
The issue is ghostwriting in medicine.
Ghostwriting is the practice whereby a writer produces an article or book for which another person takes credit. That much we [...]
Computer stuff always seems to come in waves and right now I’m getting slammed.
Did you know that your computer can sound a sort of piercing alarm? It also has beeping tones and a ring tone. I’m not kidding. If you’ve never heard them, you’ve never burned up your power source or had a fan go [...]
If you haven’t already read “The Writer’s Voice,” zip down to that and check it out first. This article is a continuation of that piece.
Writing for experts is a very lucrative field because not many people do it at all and of that elite group, very few do it well. This is the sort of [...]
The holidays have become a bit of a linguistic battleground where political correctness meets nostalgia in a battle that does neither of them much good.
In late December, by far the biggest game in town is Christmas. Hanukkah, a minor Jewish holiday that sometimes (like this year) overlaps the Christmas season, and now Kwanzaa, a more [...]
Somebody important at FedEx once commented that he had always thought FedEx was in the package delivery business, but he realized one day he was wrong. In working with customers, he discovered that FedEx was actually in the reliability business, that is, it was in the business of making customers feel confident their valuable packages [...]
Revisions are horrible. They are painful adjustments to your text which either point out that your original masterpiece was flawed in some way or they are egregious changes wrought to your document by unthinking business types who can’t write a grocery list without making a grammatical error. That’s how most writers think about revisions, [...]
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